Quinn Consulting
Driving Apps Forward, Lifting Brands Higher
As an app marketer you have quite the tool belt, taking your brand, demand generation, customer insights and data tracking abilities into your every day craftsmanship of the product marketing strategy. And let's not forget one of the most critical tools on that belt: App Store Optimization. ASO is the holy grail of app acquisition marketing.
First Impressions
Optimize Organically
If you're new to marketing an app, don't underestimate the power of your organic channels when developing your go-to-market strategy. Utilizing key placements on site for app-exclusive promotions, banners in email for targeted and personalized reminders, along with a crafty and compelling social media content strategy can be the game-changer you need to put your app on the map.
Amplify your Growth
When we think of bidding on a conversion in our demand generation channels, we are bidding against a value that should in turn drive a positive return on ad spend for our business. Bid on app the same way with key metrics like Customer Lifetime Value (CLV) and cost per install in mind.
Drive App Adoption
Define your strategy with key targeting solutions that drive download, ROAS and CLV efficiencies through Meta, Google, CRM, Site and more. Keep in mind that tracking attribution, CRM integrations and deep linking solutions start here.
Push Notification Opt-Ins
Amplify your app user value by >30% through increasing app push adoption with customized app user preferences. Track opt-ins through optimized event data share and retargeting for non-adopters. Optimize and personalize communication with app users through advanced targeting.
Grow Active Customers
Retarget and reactivate customers with key value propositions driving engagement and conversion with ROI in mind. Drive integrations with key CRM providers to follow your campaigns' every move.